New Product Launch: Interior Disinfectant Service

Since Fall 2019, Autobell® Car Wash had been researching and developing a new Interior Disinfectant service. We were able to take quick action and launch the service in March of 2020 to assist during the COVID-19 coronavirus pandemic. I designed multiple assets to spread the word to all essential workers and eventually the rest of our customers, of this free service to help flatten the corona virus curve.
Assets included, our website, social media, PR news release, radio and magazine ad.

Website Homepage

Social Media Posts

Magazine Ad: South Park Magazine

In the News

Website Educational Video

Digital Holiday Sale - 2020

In an effort to promote our Pre-Cyber Monday, Cyber Monday and Holiday Sale, I created over 36 digital ads in a variety of sizes. These were used as sponsored ads for Facebook and Instagram. The goal of these designs were to keep them bright, fun, and to the point, while A/B testing to find out what would resonate with our users enough to have them swipe up on the deal.

New Product Launch: Master AutoVac℠ - “Other Methods”

Partnered with Charlotte Star Room and Matt Olin and Tim Miner from Charlotte is Creative to promote the launch of a new service called Master AutoVac℠. The idea of “Other Methods” pokes fun at having to get extra scrappy or be super flexible to clean hard to reach areas in your car. When DIY vacuum isn’t enough, choose Autobell’s new Master AutoVac℠ service.

In-store print signage

New Point of Sale System for Test Store

We are testing a new digital, self-serve point of sale system that puts the sales transaction experience at the customer’s finger tip. The vendor we partnered with had originally designed the screens for the new system they were offering. I decided to re-designed those screens and buttons to be more on brand and to make the flow as intuitive as possible, while still giving the customer all their favorite wash options.

Before and After